TIMEOUT NY: 2004 Eat Out Awards select CHOCOLATE BAR as "Best Chocolate Store"

NEW YORK May 2, 2004--Time Out New York celebrated the restaurant community with their Eight Annual Time Out New York 2004 Eat Out Awards which took place on Monday, April 26th at the Tribeca Rooftop. Hosted by Saturday Night Live repertory player Rachel Dratch, Time Out New York readers selected Chocolate Bar as New York City’s “Best Chocolate Store”. Other category nominees included Jacques Torres, Martine’s, Neuhaus and Payard Patisserie. Of the award, Time Out New York editors remarked:

“Chocolate can be many things: a frilly-boxed token of love, a happy craving, a serious addiction. Rarely though, has the stuff been anything close to hip. Fancy, yes- Tiffany-worthy displays at uptown nominees Payard, Martine’s and Neuhaus prove that confectionery baubles can be gorgeous as any jewel. But to ply your beloved with chocolate that’s cool, you have to head to Chocolate Bar. Owned by Alison Nelson and Matt Lewis, the casual boutique sells killer brownies and chocolate-peanut-butter patties next to sleek offerings like Jacques Torres port-filled dark chocolates. Instead of the usual ornate wraps and bows, Chocolate Bar’s packaging is all retro-70’s squares and stripes in shag-carpet shades of orange, tan and brown. The selection is small but well edited, and mellow prices ($15 for 12 piece boxes) encourage impulsive and frequent buying- which is what you might expect at a store whose motto is “Eat more chocolate.”-Stephanie Rosenbaum

In a city of infinite dining options, the competition among restaurants has never been tougher. Once again, Time Out New York asked readers to put down their forks and pick winners in twenty-five hotly contested categories. This year, readers cast more votes than ever before to determine TONY’s Annual Eat Out Award winners. Notable guests included Daniel Boulud (Daniel), David Burke (davidburke & donatella), Wylie Dufresne (we-50), Stephen Hanson (Blue Water Grill), Keith McNally (Balthazar), Jehangir Mehta (Aix), Florent Morellet (Florent), Mauro Maccioni (Le Cirue 2000), Drew Nieporent (Nobu), Simon Oren (Marseille), Charlie Palmer (Kitchen 82), Audrey Saunders (Bemelman’s Bar), Tom Valenti (‘Cesca), Geoffrey Zakarian (Town) and hundreds more. Workhouse Publicity is now scheduling appointments with Chocolate Bar, co-owners Alison Nelson and Matt Lewis. Interested media should contact Kristina Ratliff by telephone 212. 334. 8006 or via email at ratliff@workhousepr.com.

About Chocolate Bar; A candy store for grown-ups, Chocolate Bar offers cosmopolitan luxury through old-fashioned collections and unique inspirations. Incorporating style, comfort and classic New York treats, Chocolate Bar features sweets by New York's Jacques Torres, Sweet Bliss and Garrison Confections along with a signature line of nostalgia-influenced chocolate bars. The boutique's dazzling menu includes authentic New York Egg Creams, coffee by illy Caffe, fine teas by Serendipitea, four kinds of iced and hot chocolates and pastries by the City's best bakers. Decadent confections are available for everything from Corporate gifts to personalized wedding and party favors. Chocolate Bar is located at 48 Eighth Avenue between Jane and Horatio streets in New York's West Village and since the store's opening in May, 2002, the concept has become extremely popular with sweet lovers of all ages. Created, designed and operated by Matt Lewis (Deutsch Advertising) and Alison Nelson (CEO, Four Little Sisters). Online orders are available through Chocolate Bar's dynamic web site which allows visitors to order a host of scrumptious items including truffles, chocolate bars, hot chocolate, tea and more visit www.chocolatebarnyc.com.

Chocolate Bar: Recipes and Entertaining Ideas For Living the Sweet Life (October,2004)

Chocolate should never be stuffy but always mildly sinful. As a tribute to this philosophy, authors Matt Lewis and Alison Nelson, co-owners of New York City’s Chocolate Bar show you how to charge up your palate and appreciate the full range of chocolate choices from the luscious of darks to the creamiest of milks, all while creating a fabulous, chocolate-centered lifestyle. From chocolate fondues, moles, sundaes, brownies and cookies Chocolate Bar : Recipes and Entertaining Ideas For Living the Sweet Life (Running Press, Oct. 2004) will show you how to shake your bon bon while achieving swank affairs of style. From baking, drinking, dining and entertaining, here is a style manual dedicated to everyone’s favorite sweet treat. Like a kid in a candy store, Chocolate Bar will inspire you to experiment. Learn how to throw a swinging sugar soiree, design decadent tasting events and mix the perfect chocolate martini. Or go retro and indulge your craving for old-fashioned chocolate egg creams garnished with a nostalgic bit of saltwater taffy. Honor tradition by baking classic favorites like Deep, Dark Brownies or Red Velvet Cakes. Afterwards, draw a chocolate bath. Chocolate Bar offers recipe revolutions for everything from Lime Brownies and Chocolate Gelatin to Spiced Chocolate Meatballs. Breaking the mold, Chocolate Bar provides a full resource guide including a chronicle of “retro reconfigured” recipes for at home entertaining allowing readers an opportunity to pull off their own stylish celebrations while truly enjoying a mouth full of chocolate. With Chocolate Bar, Matt Lewis & Alison Nelson share their abiding affection for confection through witty observations, delectable recipes and good old-fashion fun. Offering a rare glimpse into the inspirations and experiences behind Manhattan’s candy store for grown-ups, Chocolate Bar juxtaposes American candy store nostalgia through innovative design and the modern lifestyle. A whimsical look at the world of cosmopolitan cocoa, Chocolate Bar is the perfect compliment to any chocolate occasion. For Press requests and Serial Rights information, please contact Ryan Urcia via email at urcia@workhousepr.com. For press kit, high-resolution images and book excerpts please visit http://www.workhousepr.com/underground/books/chocolatebar.php.




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