Chocolate Bar - New Retro Bars Unveiled

New York, NY September 12, 2004 -- Flashback! Chocolate Bar, New York's candy store for grown-ups is proud to announce the debut of their new line of Retro Bars. Bringing back colossal flavors from era's bygone, discover pure nostalgia with six fabulous flavors like Malted Milk, Key Lime Pie, Caramel Apple, PB&J, Raspberry Jam and Salted Pretzel. Inspired by the creativity of boardwalk candy stores, the gentility of your local soda shop and gooey refreshments found at the local State Fair, each Retro Bar weighs an impressive 2.25 ounces and is filled with classic crème flavors enrobed in the finest gourmet chocolate.

Winner of the 2004 TimeOut New York Eat Out Award for "Best Chocolate Store", new retro flavors include: Malted Milk ($3.00) the soda shop staple in creamy milk chocolate, Salted Pretzel ($3.00) bite-sized bits of salted pretzel in milk chocolate, Caramel Apple ($3.00) the Chocolate Bar version of the coveted caramel apple on a stick, Key Lime Pie ($3.00) a slice of key lime pie wrapped in dark chocolate, PB&J ($3.00) chocolate poured over the classic peanut butter and jelly sandwich, Raspberry Jam ($3.00) two classic schoolyard flavors combined into one perfect bar.

Perfect for any retail establishment or mini bar program! Also available are a fine assortment of mouth-watering ganaches in flavors like Mojito, Orange Crush, Sur De Lago, Tangerine Dream, Double Cream, White Peach & Honey, PB&J, Chocolate Boy Stout, Coconut Caramel, Jasmine, Nutty Espresso, and X-0-X-0. Chosen by the NY Daily New s in 2003 as the winner in a blind taste test and declared the "Sweetest of the Sweet", ten holiday samplers were critiqued for presentation and taste by four top pastry chefs who rated the competition. Schedule your Corporate Chocolate tasting Today! September dates now available.

Press please contact Devon Mack via mack@workhousepr.com or telephone 212. 645. 8006. For more information please visit www.workhousepr.com/underground/retail

About Chocolate Bar
A candy store for grown-ups, Chocolate Bar offers cosmopolitan luxury through old-fashioned collections and unique inspirations. Incorporating style, comfort and classic New York treats, Chocolate Bar features sweets by New York's Jacques Torres, Sweet Bliss and Garrison Confections along with a signature line of nostalgia-influenced chocolate bars. The boutique's dazzling menu includes authentic New York Egg Creams, coffee by illy Caffe, fine teas by Serendipitea, four kinds of iced and hot chocolates and pastries by the City's best bakers. Decadent confections are available for everything from Corporate gifts to personalized wedding and party favors. Online orders are available through Chocolate Bar's dynamic web site which allows visitors to order a host of scrumptious items including truffles, chocolate bars, hot chocolate, tea and more.

Chocolate Bar is located at 48 Eighth Avenue between Jane and Horatio streets in New York's West Village and since the store's opening in May, 2002, the concept has become extremely popular with sweet lovers of all ages. Created, designed and operated by Matt Lewis (Deutsch Advertising) and Alison Nelson (CEO, Four Little Sisters). For more information please visit www.chocolatebarnyc.com .

About Chocolate Bar: Recipes and Entertaining Ideas for Living the Sweet Life (November, 2004; Running Press Book Publishers)
Chocolate should never be stuffy but always mildly sinful. As a tribute to this philosophy, authors Matt Lewis and Alison Nelson, co-owners of New York City's Chocolate Bar show you how to charge up your palate and appreciate the full range of chocolate choices from the luscious of darks to the creamiest of milks, all while creating a fabulous, chocolate-centered lifestyle. From chocolate fondues, moles, sundaes, brownies and cookies Chocolate Bar :Recipes and Entertaining Ideas For Living the Sweet Life (Running Press, Nov. 2004) will show you how to shake your bon bon while achieving swank affairs of style. From baking, drinking, dining and entertaining, here is a style manual dedicated to everyone's favorite sweet treat. Like a kid in a candy store, Chocolate Bar will inspire you to experiment.

Learn how to throw a swinging sugar soiree, design decadent tasting events and mix the perfect chocolate martini. Or go retro and indulge your craving for old-fashioned chocolate egg creams garnished with a nostalgic bit of saltwater taffy. Honor tradition by baking classic favorites like Deep, Dark Brownies or Red Velvet Cakes. Afterwards, draw a chocolate bath. Chocolate Bar offers recipe revolutions for everything from Lime Brownies and Chocolate Gelatin to Spiced Chocolate Meatballs. Breaking the mold, Chocolate Bar provides a full resource guide including a chronicle of “retro reconfigured” recipes for at home entertaining allowing readers an opportunity to pull off their own stylish celebrations while truly enjoying a mouth full of chocolate.

With Chocolate Bar, Matt Lewis & Alison Nelson share their abiding affection for confection through witty observations, delectable recipes and good old-fashion fun. Offering a rare glimpse into the inspirations and experiences behind Manhattan's candy store for grown-ups, Chocolate Bar juxtaposes American candy store nostalgia through innovative design and the modern lifestyle. A whimsical look at the world of cosmopolitan cocoa, Chocolate Bar is the perfect compliment to any chocolate occasion. For more information please visit www.workhousepr.com/underground/books/chocolatebar.php .





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